Investment Management

Importance Information About Investing

I value my client relationships, and as a an independent contractor financial professionals, I make it my business to strive to help you pursue your financial goals and objectives. So, whether you are a new or long-time investor, saving for college or accumulating wealth for retirement, I can help by making it easier for you to invest and manage your money. I offer a wide variety of services, products and resources that help meet your investment needs.

I want to ensure that before you make an investment, you understand your rights and responsibilities, as well as the risks and costs associated with investments. Investing is serious business and investments involve risks that can result in losses. I believe that providing you the information you need to make sound decisions is the first and most important step in developing a lasting relationship.

To learn more about Investments, please email us or call (678) 590-2702.

I Can Offer You More Through an Advisory Relationship

As an investment adviser representative (IAR), I can offer you a broader suite of services that go far beyond a transactional brokerage relationship. By delivering holistic financial planning tied to specific life goals, I can help you pursue your vision for the future.


By working within the context of an advisory relationship, I can offer you a more complete and personalized suite of services geared to your specific goals and needs. Together, we'll create a plan that will serve as the road map for your financial future.


Steps of Investment Management

The investment process affords you access to the knowledge, resources and experience of professional investment managers while you receive ongoing guidance from me — your investment adviser representative. I will employ a five-step process that identifies your goals, constructs an appropriate strategy, implements the investment plan and periodically monitors it for effectiveness through market cycles.

I follow certain standards of conduct while managing your portfolio. Such standards can include offering diversification, analyzing risk and returns, avoiding expenses that are not justified by your needs, and delegating duties where specialized assistance is needed.

The goals and needs of each client are unique. Investment returns and time horizons that you desire can be quite different from those of other clients. The general process that we will walk through together includes:

(1) Discovery Meeting

I can guide you through a series of questions that can help clarify your current financial position, investment goals and outlook. This evaluation also gives you a complete picture of your risk tolerance, time horizon and cash flow needs.

(2) Establish Objectives

Then, I will create an Investment Policy Statement, which outlines how your account should be managed. This document usually summarizes risk tolerance, time horizon, asset allocation, fund selection and the rebalancing criteria by which your accounts are managed. This can serve as your blueprint for potential investment success.

(3) Set Strategy

When your investment objectives are clear, I can develop possible investment allocation strategies. Strategies are selected for optimal asset allocation,* which can be the most important decision affecting your long-term investment performance. How assets are dispersed among various asset classes can have more impact on performance than the selection of a specific mutual fund, stock or bond within an asset class.

(4) Implement Solutions

With a wide range of investments in a flexible investment platform, I will customize your portfolio by assisting you in selecting suitable investments such as mutual funds, exchange traded funds (ETFs), stocks and bonds.

(5) Review Progress

I can also provide a periodic portfolio review that encompasses investment objectives and portfolio performance to help ensure that progress is being made toward your original goals.

* Asset allocation, which is driven by complex mathematical models, should not be confused with the much simpler concept of diversification. Asset allocation does not assure a profit and does not protect against loss.

Investment Management Frequently Asked Questions (FAQ)

What is the minimum portfolio size needed to get started?

I work with clients of all portfolio size levels.

How do I get started?

I offer an initial no-cost, no-obligation, no-pressure “get acquainted” meeting, either over the phone, or in-person. The purpose of this meeting is to address your financial concerns, needs, goals & objectives, and to give you more detail on my firm and investment philosophy and services. Most people find this enlightening and motivating.

How often do you meet with clients?

I typically offer to meet with clients two to four times a year but can meet as often or as little as the client prefers.

Where are my assets be held?

Pershing LLC is the custodian of your assets. Pershing is the custodian of choice because they offer a cost effective and convenient way to invest in many different securities and they have a commitment to technology and service. They act as a custodian of your assets, which means they hold the actual securities and cash for you in your accounts and are responsible for safe-keeping.

Who is Pershing LLC?

Pershing LLC is a subsidiary of The Bank of New York Mellon Corporation, the nation’s oldest continuously operating bank, and one of the world’s leading providers of securities services. Pershing has approximately $770.2 billion in assets held in custody. The parent company, The Bank of New York Mellon Corporation, has $22.3 trillion in assets under custody and administration.

What is a custodian?

A custodian is a brokerage or other financial institution that holds and manages a client's securities or other assets on his/her behalf. This reduces the risk of the client losing his/her assets or having them stolen. They are also available to the brokerage to sell at the client's demand. A custodian also provides an investor a place to store assets with little risk. Brokerages normally require a fee for custodial services.

What are custodial fees?

Custodial fees are charged to a client by his/her brokerage for safekeeping services. Safekeeping occurs when the brokerage holds securities on behalf of the client. They are also available to the brokerage to sell at the client's demand. Brokerages provide an investor a place to store assets with little risk. Brokerages are not allowed to use the items in safekeeping for their own ends. Assets in safekeeping remain in the client's name. For this reason, brokerages normally charge custodial fees for safekeeping services.

Who is Cetera Advisors, LLC?

Cetera Advisors, LLC is my broker-dealer. A broker-dealer is a company or other organization that trades securities for its own account or on behalf of its customers.

When executing trade orders on behalf of a customer, the institution is said to be acting as a “broker”. When executing trades for its own account, the institution is said to be acting as a "dealer." Securities bought from clients or other firms in the capacity of dealer may be sold to clients or other firms who themselves are acting again in the capacity of dealer, or they may become a part of the firm's holdings.

Who will have access to my money?

I am authorized to buy and sell securities in your account with your permission, or if you provide me with trading authorization, I am able to buy and sell securities on your behalf without permission. In either case, I do not have access to your money. You are the only person with direct access to your account funds.

Am I FDIC insured?

No, you are insured with SIPC through Pershing LLC. Pershing is a member of the Securities Investor Protection Corporation (SIPC®). As a result, securities in your account are protected up to $500,000. For details, please see Please note that SIPC does not protect against loss due to market fluctuation. However, it does protect against institutional failure. In addition to SIPC protection, Pershing also provides coverage in excess of SIPC limits through a private insurer, Lloyd’s of London.

The excess account protection purchased through Lloyd’s of London offers the highest level of coverage that is available in the industry today.***1 The excess insurance policy provides the following protection for assets held in custody by Pershing and its London-based affiliate, Pershing Securities Limited:

An aggregate loss limit of $1 billion for eligible securities—over all client accounts2

A per-client loss limit of $1.9 million for cash awaiting reinvestment—within the aggregate loss limit of $1 billion3

The Lloyd’s of London insurance does not protect against loss due to market fluctuation. For more information about Lloyd’s of London, please see An excess account protection claim would only arise when Pershing failed financially and client assets for covered accounts, as defined by SIPC (for Pershing LLC accounts) or the Financial Services Compensation Scheme (FSCS) (for Pershing Securities Limited accounts), cannot be located due to theft, misplacement, destruction, burglary, robbery, embezzlement, abstraction, failure to obtain or maintain possession or control of client securities, or to maintain the special reserve bank account required by applicable rules.

Lloyd’s currently has an A rating from A.M. Best and an AA- rating from Fitch Ratings and an A+ rating from Standard & Poor’s® (S&P®). These ratings are based on the financial strength of the company and are subject to change by the rating agencies at any time. The current Lloyd’s of London excess insurance policy is scheduled to expire on February 10, 2018.

What exactly does a Financial Advisor do?

A financial advisor is a professional who renders investment advice and financial planning services to individuals, businesses, and governments. They help clients maintain a desired balance of investment income, capital gains, and acceptable level of risk by using proper asset allocation. Financial Advisors use stocks, bonds, mutual funds, real estate investments trusts (REITS), options, futures, notes, and insurance products to meet the needs of their clients.

The Investment Advisors Act of 1940 imposes standards on investment advisors than broker-dealers. Sometimes, you will hear them referred to as having a “fiduciary” relationship with you. This means an investment advisor has the responsibility to act in your best interests. In addition to having the same obligations as brokers, investment advisors must also:

  • Act in your best interests when providing you with investment advisory services.
  • Place you interests above their own.
  • Avoid or disclose any material conflicts of interest, including disclosure of compensation paid to or received from affiliates as a result of the advisory relationship or any recommendations made in connection with the advisory services.

What is involved in the financial planning process?

Financial planning is the process of meeting your financial goals through the disciplined management of your finances. Financial goals can include buying a home, saving for education costs or planning for retirement.

For many clients, reaching long-term financial goals through an investment advisory service is a solid approach to take. Of all the investment advisory services available, financial planning typically differs from other types of investment advisory services because of the breadth and scope of the advisory services provided.4 When you engage in a financial planning relationship, you benefit from a holistic approach to meeting your needs and reaching your goals, while receiving a higher level of protection.

How do I access money in my account(s)?

This depends on the type of account.

Retirement Accounts – Checks are not available for retirement accounts. Call my office and I will fax/email/mail a form to you in order to make a withdrawal from your requirement account. The money can be received via a check, ACH transfer or wire transfer (there is small fee for this service).

Non-Retirement Accounts – Checks can be ordered for these types of accounts or you may call my office at 678.590.2702 and make request for an “on demand” withdrawal that can be received via a check, ACH transfer or wire transfer (there is small fee for this service).

How long does it take to receive a cash distribution if my money is invested?

You will receive your cash distribution on your equity trade settlement date. Your equity trade settlement date for stocks and bonds is usually two business days after the trade was executed. For government securities and options, the settlement date is usually the next business day. This does not include Saturday, Sundays or Holidays or when the exchanges are closed. Please allow extra time for delivery of your distribution after the settlement date.

Can I access my account online?

Yes. You have full access to your account(s) online through The Financial Organization number is 3KZ.

If you are a Financial Consulting client, you will have access to your online financial profile.

Please contact my office at 678.590.2702 for log in assistance.

Who should I issue a check payable to when you invest money for me and where should I mail the check?

Issue a check payable to Pershing LLC when you are investing money and it should be mailed to either (depending if the check is for retail or retirement):

Pershing, LLC                                   Pershing, LLC

Retail Deposits                                  Retirement Deposits

Pershing Money Desk                       Retirement Check Processing

One Pershing Plaza                          One Pershing Plaza

Jersey City, NJ 07399                       Jersey City, NJ 07399

If I am paying for Financial Consulting Services, how and when do I pay my annual subscription fee?

Most clients choose to pay their consulting fees via an automated quarterly bank draft. For clients who decline this option, you will be invoiced quarterly. You should issue a check payable to Cetera Advisors, LLC and mail it to:

Cetera Advisors LLC

c/o Richard S. Carver

P.O. Box 1223

Andrews, NC  28901

What happens to all my accounts if my Financial Advisor dies?

Your accounts become house accounts with Cetera Advisors, LLC and/or you are free to employ another financial advisor with Cetera Advisors, LLC or any other broker-dealer.